As the general election looms, UK political leaders rally around with their party campaigning and promoting their policies. When it comes to selecting who will get your vote, close scrutiny can reveal candidates that just don’t measure up.

In a report by the Institute for Government, “two-thirds of the public say they would be more likely to vote for a party that demonstrates how it would implement its manifesto pledges.” With 64% of people believing that political parties in the UK generally do not keep their election promises.

The same can be said for businesses. There’s nothing more frustrating for your clients or customers than when a business goes back on a promise. Whether you’re delivering work to existing clients or pitching for new business, developing trust is one of your biggest challenges. If your audience aren’t sold into believing you will keep your promises, they’re unlikely to give you their vote or their business.

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